Photoshop AI integrates artificial intelligence directly into Adobe Photoshop, adding generative fill, neural filters, and intelligent selection tools to professional photo editing workflows.

It expands images beyond their borders with generative fill, removes objects seamlessly, enhances resolution with AI upscaling, and automates complex selections with AI-powered masking. You can accomplish in minutes what previously required hours of manual editing expertise.

Its Generative Fill feature lets you describe additions or modifications in plain text, generating contextually appropriate content that matches existing lighting, style, and perspective perfectly.

For marketers, it's especially useful for adapting campaign assets to different formats, removing unwanted elements from photos, creating variations without reshoots, and producing professional retouching without specialized expertise.