Bombora
B2B intent data from 5,000+ sites for precision ABM targeting
What is Bombora?
Bombora is the leading provider of B2B intent data, tracking content consumption patterns across 5,000+ premium business websites to identify companies actively researching specific topics. The platform delivers Company Surge® data showing accounts demonstrating buying intent for products, services, and solutions. Bombora integrates with major marketing automation, advertising, and ABM platforms to prioritize accounts and personalize outreach based on real-time intent signals.
For marketers executing account-based strategies, Bombora identifies which accounts are in-market before competitors reach them.
Key Features
- Company Surge® intent data from 5,000+ sites
- Intent topic tracking across 10,000+ business topics
- Integration with ABM and marketing automation platforms
- Audience targeting for display and social advertising
- Predictive analytics combining intent with firmographics
Pros
- Industry-standard intent data trusted by enterprises
- Massive B2B content consumption network
- Improves ABM targeting and conversion rates
- Privacy-compliant data collection
Cons
- Enterprise pricing requires significant budget
- Best results require sophisticated marketing stack
- Learning curve for interpreting intent signals
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