Clearbit
Real-time visitor identification, intent data, and CRM enrichment powered by AI
What is Clearbit?
Clearbit is a data enrichment and visitor identification platform that provides real-time company and contact intelligence for B2B marketing and sales. The platform identifies anonymous website visitors, enriches CRM records with fresh data, and reveals account insights to personalize marketing campaigns. Clearbit uses AI to match visitors to company profiles, providing firmographic, technographic, and employee data to power account-based strategies.
For marketers seeking to understand and engage website visitors, Clearbit transforms anonymous traffic into actionable sales opportunities.
Key Features
- Real-time website visitor identification and tracking
- Automated CRM data enrichment keeping records fresh
- Firmographic and technographic intelligence
- Intent data showing active buyer behavior
- API-first architecture for custom integrations
Pros
- Excellent data quality and accuracy
- Real-time enrichment for instant insights
- Strong integration ecosystem
- Powerful for account-based marketing
Cons
- Premium pricing tier for enterprise
- Requires technical setup for full value
- Best suited for B2B SaaS companies
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