Folloze
B2B campaign orchestration with AI-driven web personalization and ABM content flows.
What is Folloze?
Folloze orchestrates complete B2B campaigns by combining content creation, personalization, and account-based marketing flows into a unified platform that adapts to buyer engagement.
It creates personalized content hubs for target accounts, adapts content recommendations based on engagement, tracks buyer journey progression, and coordinates multi-touch campaigns across channels. You can build account-specific experiences, integrate content from multiple sources, and guide prospects through tailored content journeys.
Its ABM content flow automation sequences content delivery based on account engagement, automatically surfacing relevant assets as buyers demonstrate interest in specific topics or solutions.
For marketers, it's especially useful for executing sophisticated ABM programs, creating personalized experiences for high-value accounts, and coordinating content across complex B2B buying committees without manual intervention.
Key Features
- ABM
- Campaigns
- Personalization
Pros
- Comprehensive ABM content orchestration
- Personalized buyer journey creation
- Strong analytics and attribution
- Integrates with major marketing platforms
Cons
- Complex platform requiring training
- Higher price point for full features
- Overkill for smaller campaigns
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